About Guada

People have been asking Guada Reyes what to wear, and what comes next, for over two decades.

Spanning Los Angeles, Manila, and now Vancouver, Guada’s career operates at the intersection of creative direction, retail intelligence, and cinematic storytelling. In 2003, she founded One Good Eye Concepts in Manila, a multidisciplinary studio built on a simple truth: great style doesn't require two eyes to see clearly; it takes one distinct, unerring eye for talent, composition, and culture. The studio evolved into a collaborative nexus for filmmakers, photographers, art directors, and designers, anchored by Guada's signature ability to spot the bright side of design and forecast what’s emerging.

That forward-looking perspective defined her nearly twenty-year tenure at SM Retail, Inc., the Philippines’ premier retail conglomerate. As Fashion Strategist and Creative Director, she steered trend forecasting, product development, and brand identity across multi-category lifestyle collections as the department store footprint expanded from roughly two dozen stores to over 70 flagship locations nationwide. Parallel to corporate retail, she curated visual worlds as a Costume Designer and Wardrobe Director for film, print, and commercial productions, and launched circular ventures including Kindwear Curatives and Conscious Collective Manila to champion ethical, artisan-led commerce.

Now in Vancouver, Guada pairs high-level global strategy with direct, ground-level immersion. Operating on the front line at the flagship home of iconic Canadian footwear label John Fluevog, she channels consumer psychology and high-touch styling into results, consistently ranking among the brand's top three sales leaders across North America.

With a perspective shaped across three cultural hubs, Guada collaborates worldwide with retail brands, agencies, and production teams across creative direction, fashion retail strategy, trend forecasting, and wardrobe direction.