Looking Back & Forth (Part 1 of 2)

It’s almost the new year and I’m excited for new projects! I also have a new work space that I’m anxious to get off the ground.



Although I’m very eager to hit the ground running for 2016, I would love to share my favorite images and shoots from this passing 2015. This year kicked off with a fresh batch of online images and videos for The SM Store.

The latter part of 2014, I was tasked on improving the brand’s online imaging. Planning and production came to light during the first quarter of 2015 as we collaborated with the best and the brightest photographers in the industry.

Fashion styling was done by me and The SM Store’s Alexandra Cheng and produced by The SM Store’s Dennis Lo.

The SM Store x Joseph Pascual

We wanted to keep things simple and understated, a fresh look for that new year.

The SM Store x Shaira Luna

Instead of focusing on fashion we added food & lifestyle to the mix for this prom/Valentine’s-themed shoot. This time we joined forces with talented farm-to-table events producer and tablescape stylist, Move Feast‘s Jenny Pascual while on location at a beautiful private rest home in Calatagan, Batangas.

Behind-the-Scenes video by Fuguwi Collective.


The SM Store x GRID

Summer had us breathlessly travelling to San Fernando, La Union, one of the Philippines’ top surfing destinations.

Paco Guerrero (lifestyle and travel photographer, editor-at-large of GRID and host of CNN Philippine’s “What I See”), videographer Carmen del Prado and Grid’s Photo Editor, Sonny Thakur (another wonderful photographer and this campaign’s producer) helped us pieced together the fantastic imagery that made up our online summer campaign.

Please log on to my online portfolio under “Digital Media” to view the rest of the images.

Coming up next, a compilation of my favorite fashion editorials. To stay tuned, please click FOLLOW on the side bar if you want to follow this blog and receive notifications of new posts by email.

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